The common cold is a very common infection caused by rhinoviruses, and also by other respiratory viruses and some enteric viruses.
Influenza, Parainfluenza, picorna, respiratory syncytial viruses and adenoviruses have all been implicated.
With respect to treatments for cough and common cold in children a review has stated (1):
Colds are common because some of the causative viruses do not produce lasting immunity after infection and some viruses have numerous serotypes (2)
Reference:
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